Overview
OLIVER has been working with Bank of Ireland since 2014 as a trusted creative partner, delivering inspiring brand touchpoints for their customers, employees, and communities.
Today, we’re the Bank’s in-house creative agency providing integrated branding, digital and production services delivered by a team of experts in digital design, traditional advertising, video production, social media content and production work.
Financial Wellbeing OOH & Social Campaigns
Youth – Its Easy Digital and Social Campaigns
Home insurance Digital and Social Media Campaigns
Womens World Cup Campaign OOH, Digital and Social Media Campaigns
Financial Wellbeing
Talking openly about your Finances is seen as a taboo subject in Ireland. In response to this, our financial wellbeing campaign for Bank of Ireland leverages the cheeky, affable nature of Baz Ashmawy to help break that taboo and encourage people to use the F-Word more openly.
Youth – Its Easy!
Being young can be hard, especially for people growing up today in Ireland. For Bank of Ireland’s latest youth campaign, we wanted to focus on the one thing that doesn’t have to be hard: their banking. In fact, with Bank of Ireland “It’s Easy!”. The campaign lives beyond the realm of advertising and will be used over the coming years to show how introducing small positive habits can be easy but can also have a big impact on your Financial Wellbeing. This campaign was designed for with a social-first mindset, using bold saturated colours to really stand out.
Home Insurance
Home Insurance isn’t something that most people spend a lot (if any) time thinking about! The Irish Home Insurance market is full of similar products which mainly differentiate on price alone. Our challenge: to design an engaging campaign that would differentiate Bank of Ireland’s offering from their competitors while highlighting all the benefits people don’t realise are covered by a Bank of Ireland Home Insurance Policy.
We created a series of short, playful situations that were laser-focused on the small things you don’t realise are covered by your home insurance. To do that, we set up situations showcasing how things that can quickly go wrong. This campaign was designed and produced by the OLIVER in-house team.
Women’s World Cup Campaign
In advance of the 2026, Women’s Rugby World cup, we developed a campaign platform ‘Dream It, Be It’ to promote Bank of Ireland as a proud sponsor of Irish Women’s Rugby.
The campaign ran across OOH and social featuring both IRFU team players as well as a number of young stars of the future.
Our Clients
