Dublin Business School
OLIVER Ireland has worked with Dublin Business School to help them to enlist the brightest minds and to put DBS in first place when it comes to choosing higher education.
The team continuously created campaigns that positioned DBS as a top choice for higher education in Dublin, targeting various student demographics with tailored messaging.
We’ve got you 2026 Winter Campaign
Learn Today. Lead Tomorrow 2025 Brand Development
Changemakers Social and Radio Campaign
Realise your ambitions 2024 Brand Development
Get to where you want to go 2023 Brand Development
Dublin Business School
We’ve got you
With this campaign wanted to evolve the creative this time around to give voice to the students – so we created a series of energetic and dynamic video assets that showcase how DBS delivers a student-centred learning experience.
We shot students as they walk and talk to camera in various locations around
the campus and cut them together in the edit to create seamless, dynamic content.
Learn Today. Lead Tomorrow
This strategic campaign aims to enhance brand awareness for DBS, promoting its comprehensive educational programs, including undergraduate, postgraduate, and professional diplomas.
By highlighting its industry-led and career-focused programs, the campaign aims to increase awareness and drive enrolment for the upcoming academic year.
Targeted executions catered to the needs of full-time and part-time undergraduates, postgraduates, and professionals seeking diplomas or Springboard+ courses. OLIVER’s innovative approach is already showing positive results, with increased social media engagement, higher website traffic, and a rise in inquiries and applications for the September 2024 intake.
Social
& Radio
Campaigns
Realise your Ambitions
Dublin Business School is Ireland’s largest independent 3rd Level education provider, specialising in career-focused education. OLIVER created the digitally-led Stand Up, Stand Out & Stand By campaign. The campaign tied into Dublin Business School’s core brand value “Realise Ambition”.
Developed in the OLIVER Central Agency, the campaign utilised Display advertising, and a multi-channel Social Media campaign with numerous audience considerations. It was also supported by OOH display. We developed a media plan and creative strategy to ensure we attracted the right people with the right message at the right time with the right medium.
Understanding how people consume content on the various channels was key to ensuring our content was engaging. For traditional social media channels, we used a series of descriptive video and image ads, whereas for TikTok we created disruptive videos to cut through the noise, and hook an audience’s attention quickly – delivering exciting visuals, upbeat audio whilst still delivering the key DBS messaging.
Our Clients
