Overview
OLIVER Agency is proud to present our client Unilever. Our aim is to enhance brand visibility and drive consumer engagement through a multi-channel approach. As Unilever’s trusted partner, we specialise on point-of-sale materials (POSM), out-of-home (OOH) advertising, and targeted social media content.
We strive to maintain Unilever’s leadership in sustainability and innovation, delivering impactful messages to consumers at key moments. In retail environments, our carefully crafted POSM ensures Unilever’s brands stand out, encouraging immediate consumer action at the point of purchase.
High-impact OOH placements across prime urban locations extend Unilever’s reach, creating lasting impressions through eye-catching visuals that highlight the brand’s commitment to sustainability and innovation. From billboards to transit ads, the visuals ensure the brand remains top-of-mind in everyday settings.
Hellmanns Ranch Digital and Social Media Campaigns
HB Magnum Utopia Digital and Social Media Campaigns
Lynx Fine Fragrances OOH, Digital and Social Media Campaigns
Namdong Brand Promotion
Pot Noodles Sluuuuuuuuuurp OOH and Social Marketing
Sure Gladiator Localised Social Marketing
Hellmanns
Ranch
Unilever went big in 2025 with the launch of the Hellmann’s new ranch range in 2025. The “Ranch it with Hellmann’s”campaign encouraged people to elevate dishes like spice bags, chips, salads, and even crisp sandwiches with their Creamy or Spicy Ranch sauces and targeted all the key areas of consumer visibility including out of home pieces, social events and a large presence at the taste of Dublin festival with fully branded food trucks alongside tasting opportunities. This full spread attack has made Hellmann’s Ranch one of their big winners this year.
HB Magnum
Utopia
Aside from Magnum’s core range, the ice cream giant also did a push on its NPD Utopia – Double Hazelnut and Double Cherry. They targeted the summer months with a wide ranging outdoor campaign that covered billboards, train stations, buses, bus shelters and 6 sheets throughout the country. The luxurious and colorful designs really had impact contrasting with city streets and train station platforms.
LYNX
Fine Fragrances
Lynx Fine Fragrance range took a cherry twist. The Fine fragrance campaign featured giant in-store displays with scent atomizers at Tesco, and humorous ads featuring unexpected attraction, all designed to position Lynx as a premium, yet accessible, scent.
Namdong
Brand Promotion
Namdong is a new to market brand of Korean-inspired instant noodles from Unilever, known for its customizable spice level via a separate chili sachet, with flavors like Chicken Jjigae and Kimchi Jjigae, offering mild to hot options for fans of spicy K-food. It’s available in pots and blocks, includes vegan options, and provides an easy way to enjoy bold Korean flavors at home. Unilever gave this new brand a big push this year with a full attract – engage – sell campaign that started with vibrant out of home displays and ends with disruptive in store POS and unique displays making the most of its colorful branding and mascot Rami.
Unilever Ireland launched one of its biggest campaigns ever to promote the Pot Noodle range. The nationwide 360 campaign was live across OOH, social, VOD, and in-store was also supported by nationwide sampling on university and college campuses.
The attention-grabbing OOH takeover went live across bus supersides, 6-sheets and specials. This includes two bespoke OOH special builds with an eye-catching 3D billboard on Wexford Street and a UCD Sports Campus bus shelter, the first 3D roof build in over ten years with a built-in audio sensory unit helping to share the sound of the slurp with commuters and passers-by.
Sure
Gladiator
Feel the heat, but don’t sweat it
The team created an OOH campaign that told onlookers that no matter how hot it gets, wherever you are, Sure has your back… and armpits.
Our Clients
