National Lottery
In an increasingly competitive market, The National Lottery must adapt to
retain its iconic status across the country, and grow in relevance,
resonance and reach with players, old and new. Since partnering with The
National Lottery, OLIVER has developed a dedicated, agile team which works
alongside the client, to create a refined design system, a new tone of voice, and
campaigns that renew our love for the game.
Scratch Cards
Next one’s on you – Making a great evening even great-er
Our latest Scratch Card campaign for The National Lottery invites people to rediscover the social fun of scratch cards and shows how a simple scratch card has the potential to elevate a social occasion and make a great evening “even greater-er”.
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